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Mary Loftness

DIRECTLY RELATED EXPERIENCE

  • 20-year veteran marketing strategist with extensive experience in the hospitality, travel, gaming, entertainment, non-profit and technology industries.

  • Worked with Radisson and Westin hotels to yield effective project management;, total quality management, and value based pricing.
  • Vice President of Relationship Marketing at Station Casinos.

  • Managed operations and the call center for Gorp.com, and was instrumental in their center’s award of the Travelworld Silver Medal for exemplary customer service.

  • Provided strategy consulting and tactical direct marketing assistance to a wide range of hospitality industry organizations from the Ventana Spa and Indian Lakes Resort to the Mohegan Sun, Stardust and New York–New York, in addition to ski resorts, hotels, substantial non-profit organizations and a number of large direct marketing organizations.

  • Contributing author to Hospitality Upgrade and The Rooms Chronicle.
AREAS OF EXPERTISE
  • Measurability marketing (defines and tracks acceptable returns on investment, assesses marketing issues, and proposes solutions which yield both immediate and impressive results).

  • Effective project management

  • Total quality management

  • Value based pricing and yield management.

  • Effective call center implementation.

  • Web site marketing.

  • Multi-property loyalty programs.
ASSOCIATIONS / ORGANIZATIONS
  • Gaming Organization for Leadership Diversity

  • National Indian Gaming Association

  • The Direct Marketing Association

  • The Institute for Management Consultants

  • The University of Nevada Gaming Extended Studies Program, frequent instructor

CONTACT INFORMATION

Website: www.profitablecustomers.com
Email: Mary Loftness
Phone: 303-271-9478

 

 

HOW TO CONTACT RAVING CONSULTING COMPANY

If you are interested in securing the services of Raving Consulting Company or in implementing a Raving Promotion, please contact:

Dennis Conrad, President and Chief Strategist
Raving Consulting Company
475 Hill Street, Suite G
Reno, Nevada 89501
Phone: (775) 329-7864
FAX: (775) 329-4947
email: dennis@ravingconsulting.com

 

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