News

Raving Expands Marketing and Technical Scope

posted on 7.07.11

Raving welcomes their newest project partner in marketing & technology, Ms. Chris Archunde.

Raving has an exclusive group of like-minded companies and independent consultants that provide a host of tools and services to casino clients. This team includes Red Circle Agency, Raving Contests powered by SportGame, Raving Service, Nicole Barker and Jacobson Gaming.

Dennis Conrad, President and Chief Strategist of Raving, talks about Archunde’s addition to the team. “One of Chris’ many strengths speaks to her fantastic technical ability to pull reports from systems like Bally's CMP, IGT Advantage or Aristocrat Oasis. We’ve had many clients invest in these systems, but they don’t know how to customize the reports to access the gold mine of information.  Chris, a former director of marketing herself, is one of the few experts we know that can provide access to the super-valuable info these marketing teams need.” Read full press release.

Cypress Bayou Casino Talks Candidly About Raving

posted on 4.26.11

Cypress Bayou Casino has been a client of Raving since late summer 2009, starting off with the Slot Ambassador Program. Following that initial program, Raving has partnered with them on a Guest Service Design Program, Marketing & Database Analysis, Table Games Analysis, Host and Player Development.

We asked Shannon Redmond, Director of Marketing, her thoughts on our marketing & database team of Toby O’Brien and Nicole Barker:

“I truly cannot say enough good things about the Dynamic Duo of Toby and Nicole.  I had been to several Raving Conferences over the past four years and this was what led to our initial contact with the company.  In the past two years, we have experienced the same issues as everyone else in the casino industry.  The declining economy, the increase in competition in our market, and trying to meet the customers’ needs while making effective business decisions.  These factors, along with how impressed I was with their conferences, contributed to our decision to begin a relationship with Raving.

“I was impressed from day one.  The first item on the agenda was a request for information on everything we had been doing.  They not only audited our database, they reviewed our current marketing plan in detail.  I have worked with consultants in the past who barged in, did very little background research, and said ‘do this, this and this because it works in Las Vegas, New Jersey, etc.’ We are South Louisiana, a far cry culturally from these other destinations.  All of the initial concerns I had because of these past experiences were immediately put to rest.  Toby immediately recognized that our customers have their own needs and that our marketing plan could not be the same as a casino in Minnesota, or Nevada, etc.   

“We have completely revamped our promotions based on the Raving recommendations.  We began implementing these changes around August of 2010.  The economy and unemployment in our area has continued to decline, due to the recent issues within the oil and gas industry, and despite this – our fourth quarter of 2010 spend per head has increased 13% over the first quarter of 2010.  I, without a doubt, attribute this increase to the change in our programs.

“One aspect in particular that was a tremendous help was proven promotions from Raving, tailored for our property.  Time is such a valuable commodity to me, and the fact that Raving, after doing their own research on our database as well as our customers, submitted promotions that had already been proven at other properties.  They also contributed their own ideas about how to target our customers with small tweaks to the programs, and gave me everything I needed to implement the promotions, from examples of rules to ideas for branding them.  I, unfortunately, do not have time to go out into all the other casinos and see what is working and what isn’t, and what new ideas are out there.  Raving handed them to us, tailored them, and the promotions really are working.

“We also modified our direct mail program.  Nicole segmented the database for every imaginable way to reach the customer in the most effective way.  We have implemented only a quarter of these programs and we have already experienced a noticeable decrease in mail costs without negative effects on our theoretical win from these particular offers.  We are still working on the information we received from Nicole, and she has always been available to answer any questions we may have, even though our contract has been completed.

“I could go on and on, but I think you can see from this brief summary just how happy we were with Raving.  The Dynamic Duo has exceeded all of our expectations.   Probably the most telling point … we have just entered into another agreement with Raving (specifically Toby and Nicole) to work on some other areas where we would like to improve.”

Browne and O'Brien Return to BingoWorld

posted on 2.14.11

The always entertaining and motivational Steve Browne and industry leaders Clyde Bock, Larry Farrell and Toby O’Brien headline two important all-new workshops at the 15th annual BingoWorld Conference & Expo. Held in conjunction with Southern Gaming Summit for the second straight year, the events are set for May 4-5 at the Mississippi Coast Coliseum & Convention Center in Biloxi.

Opening BingoWorld on the morning of May 4 will be Raving Consulting’s Steve Browne as he introduces a brand new version of his popular Sellin’ Paper and Callin’ Balls customer service workshop. This year’s topic is conflict management and customer recovery, or Dealing with Hotheads, Squeaky Wheels, and Plain Old Mean Nasty People! Attendees will leave the workshop knowing just how to handle the stressful customer service situations every bingo hall, and in fact every gaming facility, faces.

Later on May 4, Bingo University returns with a fresh look at bingo hall promotions. Marketing expert Toby O’Brien from Raving Consulting leads the three-hour workshop that will help you spark your creativity with profitable and marketable promotions. She will be joined by international consultant Larry Farrell and promotions expert and bingo hall manager Clyde Bock.

Find details of these workshops and the complete BingoWorld conference program at www.bingoexpo.com and register today!

"How To Kick ROI Butt" Article Series

posted on 01.11.11

Raving's Toby O'Brien and Special Project Partner Nicole Barker have teamed up to write a three-part series on how to make sense of "Return on Investment." According to these gaming-insiders,  "A marketer must ask herself: Are we spending marketing dollars in the most profitable ways? Are we investing in the right customers? Are we getting back what we should based on what we spend?" Indian Country Today is publishing this three-part series in their ICT: Insider Gaming. This is an online publication that you can subscribe to for no charge. Read all articles in the series by visiting our archived article section (scroll to Toby O'Brien's section).

Toby and Nicole have worked as a team at casinos all over the country with Raving’s “Marketing Reinvestment Program." Click here to see what Suquamish Clearwater Casino Resort had to say about the work Toby and Nicole did at their property. The goal of the program is to make sure your casino’s database will GROW, your active players will STAY ACTIVE, your marketing efforts will be EFFECTIVE, and your revenue will INCREASE. Read the For more information on this program, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it at 775-329-7864 or email her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Casino Marketing 2011 Moves To Planet Hollywood

posted on 10.13.10

Marketing insiders, mark your calendars for July 18-20, 2011 for Casino Marketing at Planet Hollywood Resort and Casino. This conference annually attracts over 300 gaming executives from across North America and beyond and more than 100 different gaming operators.

In 2011, for the first time after four years at Paris Las Vegas, the conference will be held at another premiere Harrah’s property, Planet Hollywood Resort and Casino.

Michael Weaver, Vice President of Marketing, Harrah’s Entertainment shared, “It gives me great pleasure to welcome the Casino Marketing Conference to the newest addition to the Harrah’s Entertainment portfolio: Planet Hollywood Resort and Casino. We are so honored to be ongoing partners with Raving Consulting Company and BNP Media, and attendees can expect a high-energy, stimulating environment at Planet Hollywood. It is the perfect location for the creative minds of casino marketers.”

This hard-hitting, straight-talking, no-holds-barred senior-level conference addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue around the world. Special aspects of the conference include the Romero Awards and the Lifetime Achievement Award. To find out more about this conference, please go to www.casinomarketingconf.com.

Advanced Player Development Summit to Kick Off Casino Marketing Conference
posted on 03.10.2011

The Advanced Player Development Summit on July 18 will kick off the 8th annual Casino Marketing Conference at Planet Hollywood in Las Vegas with an innovative treatment of how to cultivate and retain valuable customers. The half-day program will run from 1:00 p.m. to 5:00 p.m. and lead directly into the Casino Marketing Conference welcome reception, to be held on the trade show floor.

“By offering an Advance Player Development Summit, we recognize that casino operators can benefit from new approaches to the goals of building loyalty and share of wallet,” said Dennis Conrad, President and Chief Strategist of Raving Consulting Company, co-producer of Casino Marketing Conference with BNP Media. “We will be looking at player development not just from the standpoint of host-player interaction, but also what internal steps operators need to consider in order to execute successful player development programs.”  

The Advanced Player Development Summit will offer three in-depth sessions:

•Order Takers? or Revenue Drivers! Realigning Host Duties to Drive Revenue - A Service + SALES Model, which will discuss the new technical and professional skills hosts need to build enduring and profitable customer relationships.
•Sales Commissions? Sales Bonuses? In a Casino? Building an Advanced Compensation Structure for Your Hosts, will tackle the question of how to structure meaningful and attainable rewards that will keep hosts motivated and productive.  
•Hunters & Huggers? Your Host Department as a Powerful Sales Tool - What Model is Right for Your Market?, which will address the new organizational questions operators need to consider in the age of advanced player development.

After the Summit and the opening night trade show reception, Casino Marketing Conference follows with two days of educational sessions, award presentations and networking opportunities. Keynote speakers are Ginny Shanks, Chief Marketing Officer, Pinnacle Entertainment, Javier Saenz, Executive Director, IGT, and Dick Anderson, former General Manager, Media and Entertainment Industry, IBM.

The conference also features two notable award presentations. On July 20, Victor Rocha, Owner and Editor, Pechanga.net, will receive Casino Marketing’s Lifetime Achievement Award. And on July 20, during a special breakfast ceremony, the prestigious Romero Awards: Recognizing Excellence in Casino Marketing, will be presented.

Complete conference details and registration information are available at www.casinomarketingconf.com.

A limited number of sponsorships and exhibit booths are available by contacting Lesley Grashow at (203) 938-2782; This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

BNP Media Gaming Group is the world’s largest and most experienced gaming industry media resource and the leading producer of trade magazines, specialized conference and expos, websites, eNewsletters and targeted specialty publications serving the gaming industry worldwide. Reno-based Raving Consulting Company assists casinos and gaming companies worldwide in strategically improving their marketing, service and operations. Raving is a full-service gaming resource for marketing, slots, tables, database, player development, management and hosts. For more information on the event, go to www.casinomarketingconf.com or contact Raving Consulting at 775-329-7864, This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Identifying & Targeting Sweet Spots in Your Database

posted on 11.11.2010

Move over Pareto Principle, there is a new way to seek out revenue opportunities in your database. There are pockets of players that you might be missing if you only concentrate on the 20% of the players that drive 80% of your database model. See, these players are already in your database, as long as your Host and IT teams know how and where to look for your "Incliners," "Up-Siders" and "Decliners." That's where Raving comes in with our Database Tools & Sales Skills for Your Casino Host Program. Cick here to read the full article.

Entries Now Being Accepted For Prestigious Indian Gaming Marketing Award

posted on 10.07.10

Does your tribal casino consistently succeed in driving customers to your tables, putting players in front of your slots, filling hotel rooms with gamblers, creating a positive place in

which to work as well as providing benefits to your community? Is this your tribal casino? If the answer is yes, then fill out the entry form by December 6 and let us know why your ca

sino should be the next recipient of the Barona/VCAT Award for Excellence In Indian Gaming Marketing. This prestigious honor was created three years ago to recognize tribal casinos that have been “getting it right” in the casino marketing arena. Not for one promotion, but for a body of work. And when the winner is chosen, we celebrate big at Raving’s Indian Gaming National Marketing Conference, January 30-February 1 at Agua Caliente Casino Resort Spa near Palm Springs. To read the entire article click here.

Consistent Service Throughout Your Entire Tribal Enterprise

posted on 9.20.10

You’ve got a cohesive and successful guest service training program for managers and front-line employees at your casino, right? You know your guests will consistently receive above average service anytime they walk on your property. You feel confident that your managers and supervisors are motivating and fair with frontline employees. Employees treat one another with respect.

How do you translate that focus on guest service and the camaraderie at your casino to your other business entities in your tribal enterprise? Are your customers getting the same message and the same level of service across the board? Are your managers and supervisors as well trained as they are in your casino? Do your different business entities work well together or is there a disconnect?

There is a way to get all of your businesses operating at the same level. Raving’s Customer Service Skills and Management Training Program for your Entire Enterprise addresses the external and internal customer service issues for enterprises that have multiple properties and business entities. And what makes Raving the right choice? We understand the tribal organization and will develop a custom program that incorporates the unique goals of your multi-faceted business. Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , VP Business Development at 775-329-7864 today for more information.

There's a New Voice at Raving

posted on 9.17.10

To be clear, it’s not really a new voice; you can say Amy Conrad has been an intern for close to twelve years now, learning about the business while she was going to school. Since graduating with a B.A. in English Literature from the University of Nevada, Reno in 2010, she has just recently taken on a much more active administrative role. Most likely, you will hear her bright and friendly voice answering the phone at our Reno office. She has also taken on the responsibility of our number one proofer – which is no small job for a company as proliferate as Raving. Amy’s future plans include pursuing a Masters in Library Science. In her spare time she can generally be found with her nose in a book. Amy can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Raving's 13th Indian Gaming National Marketing Conference Registration Deadline Approaches

posted on 12.14.10

Mark your calendars: register by January 3 and save $100 off individual registrations. Attendees also receive a discounted room rate of $109 per night if they book their lodging by January 10. To find out more about this signature conference, click here.

Golden Eagle Casino Signs for Guest Service Training & Measurement

posted on 9.22.10

Raving is headed off to the Golden Eagle Casino in Horton, Kansas, this fall for a full Guest Service Program. This program is totally customized and will result in a training program that creates “guests for life” at Golden Eagle Casino. Raving Service President, Steve Browne, will be working with up to 325 front line staff and 30 supervisors and managers. Managers at Golden Eagle will be able to measure the ongoing success of the training through regular evaluations – which Raving clients value for their ease of use, as they are mathematical and objective. Raving Service offers several levels of guest service training – for small to large casinos; from pep rallies to fully branded customer service training programs. For more information please contact Amy Hergenrother, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 775-329-7864.

Casino Executives Renew their Commitment to Revitalizing and Regaining Table Game Revenues

posted on 6.2.10

Raving’s Cutting Edge Table Games Conference returns August 18-20, 2010 to Mandalay Bay Resort and Casino

Not that long ago, table game revenue made up close to 80% of casino revenue. Now, slot machines, with the exception of a few niche markets, drive close to 90%. This is visible by the erosion of table game floor space. Will today’s casinos continue to look more like large warehouses consisting of thousands of server-based slot machines with a small pit included as an afterthought? Not if today’s table game executives have anything to do with it.

Raving Creates New Table Games Laboratory

posted on 7.10.10

With over eighteen new games (at last count) - together for the first time - Raving has created a table games laboratory at their upcoming Cutting Edge Table Games Conference, August 18-20 at Mandalay Bay Resort Casino. Casino execs can not only shop for the next hottest game - to drive needed revenue to stressed casino floors. But they can also take part in over two days of crtical sessions about revitilizing and saving table game floor space. Click to read full story

Two Reno Casinos Compete for Prestigious Casino Marketing Award: Circus Circus Reno and Peppermill Go Head to Head in International Competition

posted on 6.9.10

Who knew there was a contest for Casino Marketing?

There is. And it is called the Romero Awards: Recognizing Excellence in Casino Marketing. It is the only contest of its kind in the casino industry - meticulously judged, chaired and named for casino marketing pioneer John Romero.

Who is John Romero? John started out in the casino biz over 50 years ago in 'Vegas, even before black-jack tournaments. As a matter of fact, he was the first one to introduce tournaments to Las Vegas, but that's another story. Click here to read more

Create Casino Sport Contests that Will Drive Customers Through Your Doors

posted on 5.25.10

Casino Ambassador Program Hot This Summer: Train 50 Employees for 129 bucks each

posted on 7.14.10

Does your floor staff need a shot in the arm to make the most out of your summer busy season? We know it is crazy busy out there for you right now. You know you should be thinking of training; maybe you're not happy with your new card sign ups or your guest service is showing some summer strain. So, the timing might seem wrong to pick up the phone and get a training program, but it's not. For $129 per person, Raving will help you reach your goals by training 50 of your team members through our Casino Ambassador Training Program (minimum 50 employees). Click here to read more

If Your Casino Had the One Magic Bullet to Differentiate Yourself from Your Competitor, What Would You Do With It?

posted on 5.4.10

Your casino has slot machines and table games. So does your competitor down the street.
Your casino has a players club card and competitive rewards. So does your competitor down the street.
Your casino provides 97% payback on slots, high odds on a pass line bet and liberal blackjack rules. So does your competitor down the street.
Your casino has a golf course, hotel rooms and a fine dining restaurant for when the gambler is off the floor. So does your competitor down the street.
So tell me why a GAMBLER would choose your property over your competitors if you offer basically the same gaming experience?
The answer is so obvious and it always has been.
The answer to differentiating your casino from all others is in the way you make your guests FEEL. For a true GAMBLER it doesn't matter if they have more or less cash in their pockets when they exit a casino's doors. What really matters, is that they always leave FEELING LIKE A WINNER.
So, there's your magic bullet. But how do you acomplish this? Read the full article by clicking here

Drive More Revenue on Your Slot Floor, a.k.a. Keep Butts in the Seats

posted on 5.4.10

Question: What do the following casinos have in common?

Isleta Casino Resort, New Mexico; Osage Million Dollar Elm Casino, Oklahoma; Fantasy Springs Resort Casino, California; Trump Taj Mahal Casino Resort, New Jersey; Chewelah Casino & Two Rivers Casino, Washington; Cypress Bayou Casino, Louisiana; Fire Rock Navajo Casino, New Mexico; Western Gaming, Montana and Silver Reef Hotel Casino Spa, Washington ...

Answer: They have discovered the power of turning their slot employees into SALES PEOPLE. For as little as $300 per employee you can create as many as fifty ambassadors with Raving's powerful Slot Ambassador Training Program. Are you next? Click here to read more ...

Lessons from NIGA

posted on 4.2.10

The Raving team and partners returned after presenting three powerful sessions at the NIGA (National Indian Gaming Association) Tradeshow and Conference, April 6-9 in San Diego.

Attendees of the three workshops learned the following:

• What tools are literally at your fingertips RIGHT NOW that will allow you to mine your database to reveal the high end players who may or may not be on your radar screen?

• What key development strategies will ensure that your top talent moves confidently up the marketing ladder and after arriving, what core practices are a must to be a successful casino marketing executive?

• How does your casino create a financially smart advertising strategy that will produce campaigns that work for your casino and your casino alone?

If you were not able to attend these candid and valuable workshops and know the answers to the above questions can help your casino, please give a shout out to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , VP of Business Development, 775-329-7864. If you did attend and dropped off your business card with a Raver, you will be getting a link to the PowerPoints the week of April 12 or you can email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Raving also had a tradeshow booth (check out our Facebook page for pictures) and had the opportunity to network with our favorite clients along with our Raving Recommended Resources: SportGame, Red Circle Agency, mark-it Smart and Raving Service.

Want more Raving learning? We’ll be presenting at the Southern Gaming Summit and Bingo World in May. And of course, you won’t want to miss July's Advertising and New Media Summit and Casino Marketing 2010.

Bi-lingual Training Program

posted on 4.2.10

Raving Service President, Steve Browne and Raving business partner Silvia Katsilometes, President, BilingualHR, Inc., have joined forces to bring the “customer worship” message to casinos in Spanish and English. Steve told us, “For years, I have worked extremely hard on my training message, bringing stories from the heart, sharing experiences from my beginnings as a casino janitor to being a GM of my own casino. I realized that the vital nuances of my message weren’t always being fully comprehended. Having someone like Silvia that understands Latino business cultural values and attitudes and can translate the true meaning of my words makes them much more significant to those who may feel more comfortable learning in their native language.” Click to read full story

The Power of (Almost Free) Marketing

posted on 5.4.10

Not all marketing has to cost the proverbial arm and leg. Wouldn't it be advantageous if you could S-T-R-E-T-C-H your marketing dollars and get more mileage for little or no cost? How wonderful it would be to have the CFO smile down upon the marketing department for a change, while you look like a hero, magically leveraging more for less. What might surprise you is that I'm not just talking customer service here (although that certainly is an excellent and cost-effective marketing tool). (Read the full article by Toby O'Brien in Indian Country Today Insider Gaming)

Exhibitors Sign For Table Games Conference

posted on 4.2.10

ShuffleMaster and Unlimited Concepts are first to sponsor Raving’s Cutting Edge Table Games Conference, August 18-20, 2010 at Mandalay Bay Resort & Casino in Las Vegas. In its third year, this annual conference is the only one of its kind, speaking directly to those casino executives responsible for not only holding on to table game realestate but growing its revenues. What makes this event so unique? Not only does the conference bring together the most dynamic industry experts to answer some of the toughest marketing and operations questions facing table game execs, there is a full tradeshow floor of game inventors and table game suppliers. Click to read full story

Ease of Doing Business: mark-it Smart!

posted on 3.17.10

We've always called them players club "stuff guys." You know, the folks that can get you everything from pens, pots or luggage with your logo on it, to whatever form of unique "Tchotchke."

You've seen casino guests, waiting in lines to receive a place setting of dishes - because by gosh , they are going to collect all eight settings no matter what day of the week they have to come in. They proudly wear their favorite branded denim shirts until they blow the elbows out. Now, how many of you have found the perfect vendor has enticed you with best prices and the best quality - but when your promotion comes around, you are giving out rain checks to very angry guests?

That's why Raving has been very selective in recommending any type of promotional supplier - because we hear about too many disappointed marketing folks. Enter mark-it Smart, Raving's Recommended Resource for Promotional Products, aka "stuff." Read the full story by clicking here.

Hit Me with Your Best Punch!

posted on 3.10.10

Al Bernstein returns to host the Romero Awards at Casino Marketing 2010, July 19-20, 2010 at Paris Las Vegas. Bernstein teamed up with Raving and BNP Media in 2009 to host the prestigious awards bringing an added professional edge and celebrity to the ceremony. This event is one of many in 2010 for this Hall of Fame boxing announcer as he celebrates his 30th year as a national broadcaster.

Bernstein has been the voice of boxing on Showtime since 2003, serving as analyst on Showtime Championship Boxing. He started his national broadcasting career in 1980 as analyst on the Top Rank Boxing series on ESPN. At the 1992 and 1996 Olympic Games he served as analyst on NBC’s boxing coverage. Starting in 1983 with the Marvin Hagler-Roberto Duran fight, Al has called over 60 major pay per view telecasts of fights featuring ring legends like Sugar Ray Leonard, Tommy Hearns, Mike Tyson, Evander Holyfield, George Foreman, Oscar De La Hoya, Roy Jones Jr. and many more.

The competitive and sought after Romero Awards are named after casino marketing pioneer and author John Romero, to honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges, chaired by John Romero himself, selects winners for their excellence in casino marketing, in a variety of important marketing categories including Direct Mail Marketing, PR Campaign, Casino Floor Promotion, VIP Promotion, E-mail Marketing and Web Site Marketing. Submission deadline for the Romero Awards is April 30. For more information go to www.casinomarketing2010.com or contact Raving at 775-329-7864, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Schwartz Reviews “Conrad on Casino Marketing”

posted on 2.25.10

Conrad on Casino Marketing is still making a splash on bookshelves after being released last year – click here to read a review by Dr. David Schwartz from the Center for Gaming Research. According to the doc … “If you’re in the casino business, this is a book you should definitely read. Whether it confirms what you already thought you knew or opens your eyes to a new perspective, Conrad on Casino Marketing is sure to make you think.”

To order your copy or to look at all of our publications, click here.

Conrad on Casino Marketing provides powerful, yet often humorous insights into the crazy world of casino marketing. Assembled from his well-read columns in Casino Journal and Native American Casino, this book has it all: detailed analysis of the things that do and don't work; views on the state of commercial and tribal gaming industries; personal stories and anecdotes that offer valuable lessons; tips, strategies and practices that will make your businesses more profitable and successful; and much, much more! For David McKee's (Las Vegas Advisor) review "Captain Casino Sales Again" - click here.

Raving Welcomes New Partners

posted on 2.22.10

Welcome Red Circle Agency and mark-it Smart, who joined as Raving Recommended Resources for 2010. Thanks also to longtime associate SportGame for renewing their partnership. Raving aligns itself with top industry suppliers and service providers to be the one stop resource for gaming clients. For more information on becoming a Raving Recommended Resource, please contact Amy Hergenrother, VP of Business Development, 775-329-7864 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Promotions Designed for the "Racino World"

posted 2.20.10

NIGA Workshops Confirmed

posted on 2.20.10

New Conference Announced!

posted on 2.18.10

Conrad Guest Lecturer at SDSU

posted on 2.20.10

On request from Katherine A. Spilde, Ph.D., Chair, Sycuan Institute on Tribal Gaming Associate Professor, School of Hospitality, and Tourism Management, San Diego State University, Dennis Conrad presented to an international classroom on February 17. In a lively and candid Q&A, Conrad shared a lifetime of casino marketing learning and real world observations. The goal? To give students a sense of what the casino marketing world is really like. For more information on upcoming speaking events and conferences, please go to Raving’s event page. To book Dennis or any of the Ravers as a guest speaker or for casino pep rallies, please contact Amy Hergenrother, VP of Business Development, 775-329-7864 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Raving to Honor Virginia McDowell

posted on 2.18.10

Raving and BNP Media, co-producers of the Casino Marketing Conference,will present Virginia McDowell, President and Chief Operating Officer of Isle of Capri Casinos, Inc., with the 2010 Lifetime Achievement Award on July 20 at Paris Las Vegas. With nearly 30 years of casino experience, she has proven leadership in both regional and destination markets. She has been successful in the areas of operations, information technology, business development, and marketing, including sales, corporate communications and branding. Before joining Isle of Capri, McDowell served as executive vice president and chief information officer for Trump Entertainment Resorts, Inc. and earlier in her career she spent 16 years working in the Atlantic City market before joining Argosy Gaming Company in Alton, Ill. as a member of the turnaround management team. For more information on this event, please go to www.casinomarketing2010.com or contact Christine Faria, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by calling 775-329-7864.

Biloxi Here We Come!

posted on 2.15.10

Raving has been asked to lend their expertise again at two upcoming events in May at Bingo World and the Southern Gaming Summit, May 4-6 at Mississippi Coast Coliseum & Convention Center, Biloxi, MS. Catch Steve Browne’s popular “Sellin’ Paper and Callin’ Balls” and Toby O’Brien with the “Ten Best Tactics for Growing Your Bingo Business” at Bingo World. Dennis Conrad will be moderating “Profiting in the Pit: A Survey of the Best New Table Games” at the Southern Gaming Summit. For more information go to www.sgsummit.com