One Day Property-Wide Casino Promotion Boot Camp

Marketers – when you launch a promotion, do you get “It’s not my job” from other departments?Want to create a successful, month-long, revenue generating promotion that is developed and implemented by multiple departments? It can happen!

Gather your department heads for one day and Toby O’Brien will help you transform your departmental silos into a cooperative and creative team that has buy-in, commitment and implementation capabilities for delivering effective promotions that will drive business.

The process includes a three-hour morning training session that proves using promotions as a marketing tactic. That illustrates how to develop revenue-driving promotions and the most effective ways to create excitement to keep players on the gaming floor. Then, after lunch, attendees will participate in a three to four hour, interactive brainstorming session that culminates in a theme-based, promotion plan focused on players, employees and the community – completely designed to drive revenue across your entire property. Download an informational flyer here.

Casino Promotions For Fun And Profit

Raving’s very own Vice President of Marketing, Toby O’Brien, will come to YOUR PROPERTY and work with your team to build a promotions plan that delivers an exciting experience for your guests and drives revenue.

Is the Program for your casino? It is if …
your marketing team is deciding on promotions a week before the start of the month ...
you don’t know whether you’re making any money on your cash and car giveaways ...
you think you’re spending 50% too much on promotions, but don’t know which 50% …
your casino more closely resembles a funeral parlor than a carnival on promo days …
your drawings are filling up your slot seats with low-value customers who don’t play …
you haven’t even dreamed of VIP events designed to recognize your best players and bring a POP to your gaming revenue …

Sound a bit too familiar? Let Raving help.
Our Vice President of Marketing, Toby O’Brien, will meet with your management team, look at your budgets, and help you organize a year-long plan focused on reaching specific marketing goals. The program will target:

Acquisition: Promotions aimed at driving trial visitation and players club membership.
Retention and Growth: Promotions targeted at keeping your players loyal, driving incremental visitation, getting guests to play longer and give you more of their entertainment wallet.
Recognition: Promotions designed to acknowledge your best players, enable interaction between VIPs and your management team and make your casino their favorite casino.

Every promotion will be measureable (using pro forma and post forma analysis and projections), will focus on driving revenue, and will create fun and excitement for your customers and employees.Toby has worked hand in hand with Raving’s casino clients for close to a decade – tackling the toughest marketing issues in some of the most challenging gaming environments. Her workshops and seminars on “Creating Fun and Excitement” have been consistently the most popular at our conferences.

About

Once you have met this straight-talking, brilliant marketer with a heart of gold, you’ll see why she is in such demand. Toby comes from a long history of non-profit fundraising (yeah, creating fun and excitement doesn’t get much harder than that) and years as the Director of Marketing at a local’s casino. Toby is also a very successful gaming industry writer and lecturer.Let’s talk. Just give me a call at 775-329-7864 or email me about having Toby come to your property. Start driving revenue and measurable loyalty TODAY at YOUR CASINO.

Amy Hergenrother
Vice President of Business Development
Raving Consulting Company
475 Hill St. Suite G
Reno NV 89501
Phone: 775-329-7864
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For more information or to contact Raving Consulting Company call us at (775) 329-7864 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it