Raving at NIGA

April 3-6, 2011 | Phoenix Convention Center, AZ

Indiangaming.org | NIGA

Thanks to everyone that stopped by our booth or attended our workshops.

If you did attend a workshop, you should have received a link to the presentation from Dennis Conrad. Didn't receive? Please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we'll send you over the link.

Want to talk about everything from marketing reinvestment, service training, executive development to table games analysis? Set up a meeting before you head down to the tradeshow with This e-mail address is being protected from spambots. You need JavaScript enabled to view it , VP of Business Development by calling 775-329-7864.

See you in San Diego, April 1-4, 2012.

Raving Workshops 2011

Remain Relevant in the Web 2.0 World: How to Utilize Social Media

Monday, April 4, 2011 | 9:00 a.m. -10:15 a.m.

Half the job of marketing is figuring out how to get your message in front of your potential patrons.  The other half is making sure your message is compelling enough to influence them.  With the explosion of new media in the past few years, and especially social media like Facebook, the job of a casino marketer has become that much more difficult.  What messaging do I place in what new media, and how can I know its the right message?  How can I monitor it?  What are some case studies to direct my efforts? 

This social media seminar will explain how these new media tools work, how a casino should be using them, and what sorts of messaging works.  And, conversely, what sorts of messaging is a waste of money.  Because social media, like any other media, can be done wrong.  Let's avoid that.

Presenter: Chad Germann, President/CEO, Red Circle Agency and Raving Recommended Partner for Advertising

 

Casino Promotions As Revenue Drivers

Monday, April 4, 2011 | 10:30 a.m. -11:30 a.m.

Are your casino promotions just driving bodies in the door that prevent your real players from getting to their favorite machines? Is your calendar filled with events scheduled when you’re already busy? Do your promotions yield incremental revenue in slots and table games? Do you even know? Let us help you make educated, critical decisions about your promotions program with a step-by-step method designed to use promotions as a strategic marketing tool, leverage your most profitable players, drive visits when you need them, and create excitement on your gaming floor that will keep guests staying and playing longer.

Presenter: Toby O’Brien, Vice President of Marketing and Client Services, Raving Consulting Company

 

Truly Rewarding Employee Recognition Programs
Tuesday, April 5, 2011 | 9:00 a.m. -9:50 a.m.

In the first season of the TV show The Office, Jim Halpert declared, “This is just a job … if this were my career I’d have to throw myself in front of a train.” With tighter budgets leaving departments short-staffed and thoseair and steeped in favoritism. Knowing that happy workers means happy customers, what can a casino management team do to create an environment where employees look forward to coming to work and have a sincere desire to succeed? Our panelists will share powerful programs, implemented at Native American casinos, resulting in energized, empowered and enthusiastic employees.

Moderator: Toby O’Brien, Vice President of Marketing and Client Services, Raving Consulting Company

Panelists: Emily Lauzon, Director of Education/Recruitment, Akwesasne Mohawk Casino, Hogansburg, NY; Paula Lyckman, Customer Service & Retail Manager, Seven Cedars Casino, Sequim, WA; Patti Blair, Benefits and Risk Manager, Win-River Casino, Redding, CA

 

The Mathematics of Casino Promotions and How to Avoid Profit Killing Mistakes

Wednesday, April 6, 2011 | 9:00 a.m. - 10:00 a.m.

Casinos are built on pure mathematics. Games have a house edge and that advantage always exerts itself over time, for the benefit of the casino and its tribal shareholders. However, when marketing and gaming execs decide to drive revenue with comps, the math sometimes gets fuzzy. What are the most common and avoidable math mistakes? How much does slot free play really cost? When are match play coupons a mismatch? How much can you lose with loss rebates? What’s the point of giving 10x points on Tuesdays? How bad can it get? In this session, one of the top casino mathematicians in the world will entertain and enlighten, while you will understand how even the niftiest marketing wizardry will eat up profits if we don’t understand the workings of the casino math behind it.

Presenter: Eliot Jacobson, Ph.D., President, Jacobson Gaming, LLC, and Raving Consulting Company Project Partner

 

 

 

 

 

 

 

 

 

Thank you to our Raving Insider Party Sponsors