Raving at NIGA

April 6-9, 2010 | San Diego Convention Center, CA

Indiangaming.org | NIGA

 

Thank you for visiting us at the Raving Lounge at NIGA, booth #1231. We had a very successful tradeshow and conducted three very candid and valuable workshops. If you left your business card with a Raver to receive the workshop presentations, look for an email the week of April 12 or you can email Christina Richartz, Events Director for Raving, for the direct link.

Check out our Facebook page for pictures from the event!

 

Did you like what you learned? Want more information on how Raving and its Recommended Resources can help with all of your casino marketing challenges? Please contact Amy Hergenrother at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call her at 775-329-7864.

Look for us next year in Phoenix! 

Raving Workshops Held at NIGA 2010
 

Using Your Database Analysis To Build Business Development Opportunities For Your Casino Hosts
Thursday, April 8, 2010 | 9-10 a.m. Room #29D

There is a ton of information in your casino database and every player profile tells a story. There’s the “Shrinking Whale,” who used to play a lot but now doesn’t (but still wants all the same perks). And then there’s the “Host Shopper,” who may be profitable, but works the hosts for everything they can get. Or how about the “Unsung Hero,” who just plays and never wants any comps (but may play more if they knew about those incentives)? In this stimulating cross-departmental session, you’ll learn the importance of pairing your analysis “geeks” with your player development “salespeople” and how to use the information generated to grow revenue for your tribal casino.

Presenters: Steve Browne, President, Raving Service; Nicole Barker, Raving Project Partner and President, Barker Enterprises.

 

Developing Your Tribal Marketing Executives
Friday, April 9, 2010 | 9-10 a.m. Room#30A
A critical goal of most tribes is developing gaming management careers for interested and qualified tribal members. And nowhere is this more important than in the area of casino marketing, which besides being arguably the most exciting gaming career, is also the one that requires the most skills across the most disciplines, serving the most masters. In this critically important session, the Indian Gaming industry’s top expert in mentoring tribal casino marketing executives will share her formula for insuring your tribe’s top talent moves confidently up the marketing ladder, while discussing it with “up and comers” who are already becoming top, customer-focused marketers.

Speaker: Toby O’Brien, Vice President of Marketing and Client Services, Raving Consulting Company
Panelists: Shawna Ridgebear, Casino Marketing Manager, Circus Circus Reno/MGM Mirage Corporation; Treena Parvello, Director Marketing & Public Relations, Tohono O'odham Gaming Enterprise/Desert Diamond Casino and Golden Hasan Casino; Jill Philbrook, Director of Marketing, Morongo Casino Resort & Spa

 

How An Advertising Audit Can Save Your Casino Millions Of Dollars
Wednesday, April 7, 2010 | 10:30-11:30 a.m.
When a business wants to examine where the money is going at any given time, the business owner calls accountants to do an audit. Those auditors are there to find discrepancies in what's being paid for and what's being delivered. The same can be true for your advertising.

Speaker: Chad Germann, Founder and CEO of Red Circle Agency and a Raving Recommended Resource for Advertising

 

 

 

 

 

 

Thank you to our Raving Insider Party Sponsors