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Raving's Strategic Solutions Newsletter
Each issue of the Strategic Promotion Newsletter gives
high-powered, strategic marketing information every month. It's
a virtual gold mine of information, and the only source of
powerful, new casino marketing ideas around. Plus, hard copy
subscribers receive free consultation on any item mentioned.
Just ask, and we'll help you customize the promotion to work for
your casino. Email us for current subscription rates. |
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 The Raving Flash! Report
This twice-weekly email report will keep you abreast of current
happenings in the gaming world. Each issue contains the best
(and sometimes the worst) promotional ideas currently out there. Email us for current subscription rates. |
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 NEW! Conrad on Casino Marketing
by Dennis Conrad
In his long-awaited second book, "Conrad on Casino Marketing," Raving Consulting Company President and Chief Strategist Dennis Conrad provides powerful, yet often humorous insights into the crazy world of casino marketing. Assembled from his well-read columns in Casino Journal and Native American Casino, this book has it all: detailed analysis of the things that do and don't work; views on the state of commercial and tribal gaming industries; personal stories and anecdotes that offer valuable lessons; tips, strategies and practices that will make your businesses more profitable and successful; and much, much more! |
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 Conrad's Corners: Uncut and Uncensored
by Dennis Conrad
A highly respected marketing columnist and consultant for the gaming
industry offers his collection of insider columns and writings containing
common sense, customer-focused observations on the wonderful world of
casinos. If you loved his articles in Casino Executive, Indian Gaming and Native American Casino, you'll love this book!
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 Gambling And Service
by Steve Browne
This is the complete book on service in the casino industry - in fact, probably the only book on service you'll ever need! The
simple fact is that if you are to provide exemplary service, if
you are to exceed your guests' expectations, then you need
gaming solutions, you need the ability to learn from those who
have been trying different techniques out on the casino floor.
You need a source of information that is gaming tested and
casino proven. This is that book! |
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 The Math Of Player Development
by Steve Browne
This brand new offering from the Raving Press is a must have for
anyone involved in Player Development and customer service at a
modern casino. How does the casino make money on gambling? How
do they value a player, assign a reinvestment percentage and
encourage players to not only remain loyal, but also become a
bigger and better customer? Find out the basic mathematical
principles that allow us to segment players and offer them
benefits commensurate with their worth to us. |
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 Creating
A Players Club That Makes Your Guests Smile...And Keeps Your
Bottom Line Healthy!
by Toby O'Brien
This 100-page manual is the definitive primer for casinos adding
a new players club to their marketing mix and for educating club
and marketing staff members about using a customer-focused
players club to drive gaming revenue and build relationships. It
takes the reader through the steps of developing a reinvestment
budget, creating member benefits, designing collateral, training
club staff, driving membership and building promotions that
increase card usage. The manual also details processes for
segmenting the club database, developing a targeted direct mail
program and creating measurement tools. A players club library
in a single volume! |
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 Raving Certified:
Casino Promotions That Work!
A step-by-step guide to building,
implementing and evaluating complete casino marketing promotions! The
only casino marketing resource of its kind! |
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 Raving
Casino Series
by Dennis Conrad and Steve Browne
The Raving Casino Series is a series of handbooks on the
subjects of leadership, service, hosting, and player
development. Compiled from articles written by Raving's two
senior strategists, these handbooks are designed to provoke
strategic thought around the areas of casino management and
leadership. As with all Raving material, the focus is uniquely
on THE CUSTOMER! A wonderful gift to present to your management
team for discussion and study. |
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 Marketing
In A Box
Like everything you've seen so far? Then why don't you get our
Marketing In A Box package, which includes everything you see
above (click here for a
detailed list) PLUS 24 archived issues of Raving's Strategic Promotion
Newsletter on CD, all for one low, low price. These are the
publications every savvy casino executive needs to stay ahead of
the competition and keep their customers happy! Download our easy-to-use order
form now! |
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 Customer Service In A Box
It is becoming more and more apparent that customer service is the
cutting edge component of competition in today's gaming market. Raving
Consulting Company presents a fun and entertaining training project designed
to produce raving customer service in your casino, giving you the edge over
your competition. |
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 Raving Customer Service Evaluation
A cost-effective, value-driven snapshot of the level of customer service in
your casino and/or your competitor's. Includes an easy-to-read report
complete with recommendations for improvement. |
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 The Secrets of Casino Marketing
by John Romero
The industry's established marketing guru reveals the persuasive sales
tactics he uses to find players and keep them coming back. |
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 The
Art of Gambling Through The Ages
by Arthur Flowers & Anthony Curtis
A coffee table book that is the first of its kind and makes a wonderful gift
for your VIP's, as well as a marketable product for your gift shop. |
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 "Customer Service - The Good, The Bad, The Indifferent"
A simple training video starring non-professional actors. A fun and
effective training tool for frontline employees and managers alike, designed
to exemplify "Raving Service." |
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 RealCallT is a computerized message delivery service capable of
placing your pre-recorded message (in its entirety) on your customers
answering machine or voice mail service! RealCallT messages sound so real
that your customers will think you took the time to call them personally!
Click here to listen to sample RealCallsT
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