The Raving
Branded Partners and Raving Recommended Resources lie at the heart
of Raving’s growing reputation, consulting capacity, and business
building strategy. These Partners and Resources are “best
in breed,” independent consultants or vendors, each of whom
has extensive experience in gaming, as well as an acknowledged expertise
in a specific discipline or business that has great application
from a gaming marketing perspective. These truly are the best in
the business and Raving maintains formal relationships with all
of them, referring them to clients with specific, identified needs,
and utilizing their expertise in Raving conferences, seminars, publications
and marketing communications.
Please feel free to contact any of the Raving folks listed below
or give us a call here in the Raving office and we can introduce
you to their products or services.
If you are a gaming vendor or consultant and believe that you would
fit in with the Raving Network of Partners and Resources, please
call Amy Hergenrother at 775-329-7864 or email her at amy@ravingconsulting.com
and she can explain what it takes to become part of the “family.”
Strategic advertising solutions that work for the gaming industry.
Steven J. Forsythe, Chief Executive Officer
FFE/adventas
Email: sforsythe@ffeadventas.com
Website: www.ffeadventas.com
Phone: 702-362-5457
Fax: 702-362-9960
8945 W. Russell Rd.
Suite 310
Las Vegas, NV 89148
Raving Advertising powered by FFE/adventas (FFE) cuts through the clutter of advertising opportunities and provides its clients with a targeted plan that is developed for their specific property. Television or radio? Outdoor or print? How important is a web site? How much do I have to spend? FFE answers these questions and more as they develop an effective advertising plan that is part of a property’s overall strategic marketing approach.
Glenn is a seasoned market researcher with more than 20 years strategic
research experience. Over the years he has conducted hundreds of
gaming research studies. Glenn serves as director of Raving Research,
a market research firm laser-focused on the gaming industry, providing
commercial and Native American casinos, gaming manufacturers and
gaming technology providers with research-driven blueprints for
developing revenue-generating marketing and operational strategies.
One-of-a-kind player performance improvement programs that create
Player InsistenceSM
James Feldman, Chief Solutions Officer
505 North Lake Shore Drive, Suite 6601, Chicago, IL 60611
Email: jfeldman@jfagms.com
Website:
www.ravingrewards.com
Phone: 312-527-1111
Fax: 312-527-1116
Raving Rewards Powered by Gaming Marketing Solutions (GMS) is truly
a “one stop resource” that provides a broad spectrum
of gaming operations experience and “the right stuff”
to support casino promotions. Whether the need is for a short-term
program to increase “coin-in” or a long-term effort
to build player loyalty, GMS provides discerning analysis and evaluation
of casino planned promotion concepts that maximize existing resources.
GMS has earned high praise from both large and small casinos
for perceptive troubleshooting, and assistance in the evaluation
of previously planned promotions. The GMS Team has innovated and
pioneered many of the most effective promotion tactics in use today.
Their goal is to assist your gaming organization in creating “player
insistence.” GMS can help your gaming organization change
from “transactional” to “transformational”
with their hands-on approach that hands-off for you.
Steve is the best, most comprehensive, most cost effective, most
impactful resource in the country for customer service training
and has done more full customer service programs than any single
individual or company in gaming. His process involves working with
each casino to build their own program – the name, the brand,
the marketing plan, the elements, etc. This loud-talking, motivating
Texan is sure to inspire your front-line and executive level managers
to customer worship.
A little consultation can raise anyone's game. Getting my clients to a point where they can maximize their existing database through segmentation and programming gets us to a place where effective messaging means the most. Together we can deliver a clear message, in an inviting manner, to build a relationship and motivate a measurable response.
Entertainment
buying and consulting Talent Buyers Network Brian Knaff,
President
700 South 9th Street
Las Vegas, NV 89101
Email: bknaff@tbn.net
Phone: 702-256-9811
Fax: 702-256-9818
Doug, Brian and TBN are the definitive entertainment-buying experts
in the gaming industry today and annually purchase millions of dollars
of entertainment for casino clients under the banner of “Top
Talent. Best Price. No Surprises.” They understand that the
goal of casino entertainment is to drive casino revenue. Period.
Martin Miles has 25 years of senior level food and beverage experience,
including six years as the Corporate Vice President for Harrah’s
Entertainment. While at Harrah’s, he helped grow the number
of restaurants in the company from 70 (1998) to more than 260 today,
and shifted the F&B strategy at Harrah’s to a more sophisticated
and appealing product offering which would attract and retain gamers.
He offers staff training, concept development, design services,
management recruiting, and vendor contract renegotiation.
Bob Orr has 30 years of experience in the Human Resources field.
He has worked with over 30 casino companies and opened nine new
casinos including establishing, coordinating and managing the mass
hiring process. Bob is particularly knowledgeable in the intricacies
of Human Resources in Native American casinos as well as the strategic
aspects of human resource planning and employee retention.
Casino
space design, lighting and staging David Kranes, Casino Space and Design Consultant David Kranes,
Principal
385 Virginia Street, Salt Lake City, UT 84103
Email: dkranes@hotmail.com
Phone: 801-364-3437
Fax: 801-327-3634
David is an award winning playwright, author and university professor
who has been consulting with casinos for the past 15 years on how
to make their space more “explorable,” more enjoyable
and ultimately, more profitable. Ask David about taking a “walking
the walls” of your casino – he’ll give you insights
into lighting, layout, color, signage – suggestions that will
give you a totally new perspective.
As the gaming industry has become more sophisticated and technology
focused (player tracking, CRM, etc.) the need for effectively linking
marketing with technology has become more critical. Cheryl Vauk
is the former senior I.T. executive at a major Reno hotel-casino
and has mastered the art of assisting gaming clients by translating
“tekkie speak” into simple, effective, common sense
language that helps them leverage technology to maximize marketing
efficiency.
Mary Loftness began Profitable Customers (and what a great company
name!) after being a senior direct marketing executive with Station
Casinos for many years. She is an expert in database segmentation
and analysis, as well as how to make direct marketing part of an
integrated, effective marketing strategy. She has worked with dozens
of casino companies and is particularly skilled in mentoring new
casino marketing executives.
Marketing
research, professional full service Meczka Marketing/Research/Consulting Mike Meczka,
Principal
5757 West Century Boulevard – Lobby Level, Los Angeles, CA
90045
Email: mmeczka@mmrcinc.com
Website: www.mmrcinc.com
Phone: 310-670-4824
Fax: 310-410-0780
Mike has 30 years of experience in gaming research and has conducted
more research for more gaming companies than any single individual
or company. Mike works with Glenn Goulet of Raving Research on various
projects and was our original Research resource.
Arnie Wexler has the unique and valuable perspective of understanding
the problem gambling issue as a recovering compulsive gambler, as
the former Executive Director of the New Jersey Council on Compulsive
Gambling, and as a consultant who has assisted dozens of casinos
in the development and implementation of Responsible Gaming programs
and training. Raving donates any referral commissions earned from
Arnie to the Nevada Council on Problem Gambling.
Gaming
executive placement, for both corporate and Native American casinos
Bristol Associates Jim Bright,
President
5757 West Century Boulevard, Suite 628, Los Angeles, CA 90045
Email: jbright@bristolassoc.com
Website: www.bristolassoc.com
Phone: 310-670-0525 ext. 108
Fax: 310-670-4075
Jim Bright is the standard for executive recruitment in the gaming
industry, having literally completed hundreds of placements for
casino clients. Jim has decades of experience in executive placement
and is known for his thorough investigation into clients’
needs, his vast network of quality candidates and his utmost professionalism
and concern with clients and candidates as well.
Voice
message delivery system RealCallTM Mike Ellis, Casino Direct Marketing Specialist
9 Sunshine Boulevard, Ormond Beach, FL 32174
Email: mellis@tbteam.com
Website: www.realcallworks.com
Phone: 800-353-1420
RealCall is a unique voice messaging system where casinos can leave
a personalized greeting on answering machines for their clients
to promote a special party, send them birthday greetings, as a sales
tool prior to or after a specific promotion. RealCall hired Raving
through our Vendor Access program to help them build their casino
client base.
Unique
gourmet gifts for any event Celebration In A Box Clayton Rott, President
904 Green Avenue, Celebration Plaza, Altoona, PA 16601
Email: music@celebrationinabox.com
Website:
www.celebrationinabox.com
Phone: 800-884-CAKE (2253)
Celebration In A Box delivers not only gourmet cakes, cookies and
other baked delicacies but does it in a in a gift package complete
with party napkins, musical card, party favors, plates and a cutter.
That's why Clayton Rott and his team call it a "Celebration
In A Box" – perfect for casino VIPs on their birthdays
or any other special occasion.
If you are interested in securing the
services of Raving Consulting Company or in implementing a Raving
Promotion, please contact:
Dennis Conrad, President and Chief Strategist
Raving Consulting Company
475 Hill Street, Suite G
Reno, Nevada 89501
Phone: (775) 329-7864
FAX: (775) 329-4947
email: dennis@ravingconsulting.com
