What have Tribal Organizations done for their communities, employees and customers?
A lot more than you’d ever know …
Despite over two decades of Tribal governments operating successful gaming organizations and other enterprises, contributing to Native and non-Native economies, anti-Indian gaming sentiment, ignorance and prejudice still find their way into public and private conversation.
This negative focus often overshadows the untold stories of positive interdependent relationships between tribal entities and the communities in which they operate. And few outside of these communities are aware of these success stories and the contributions of tribal casinos within their constituencies.
A new awards program was created to recognize Tribal governments and their history of uncommon generosity and support in their communities. Through this program, the goal is to raise awareness, recognize current programs that highlight the hundreds of acts of giving Tribal communities are participating in across the country and share the learning.
On January 27, seventeen organizations were honored at the Tribal Spirit of Giving Awards: Recognizing Organizations That Give Back to Their Communities, Employees and Customers during Raving’s 18th Indian Gaming National Marketing Conference, at Harrah’s Resort Southern California.
Tribal organizations (governments and gaming operations) were asked to submit programs and events that were implemented in 2015 that specifically gave back to employees, communities and customers. The judging criteria was not based on revenue measurement, but on overall awareness, impact, long term benefits, overall value and participation.
Several entries included acknowledging veterans in their communities and in their casinos’ employment, and one entry highlighted a casino’s effort to purchase specialty off-road wheelchairs for veterans that don’t benefit from prosthetics (top photo, by Black Oak Casino Resort). Another entry described how a tribe and their casino shut down their gaming operations for over two weeks to convert into a emergency operation center during one of the most destructive fires in the history of California (bottom photo, by Twin Pine Casino). Several submissions shared how their community and employees were instrumental in raising thousands of dollars and creating awareness for well known organizations such as the Meals on Wheels, American Heart Association, and the Susan G. Komen Foundation.
One of the first place entries, submitted by Sam Wedll, Marketing Manager, Blue Lake Casino & Hotel (shown right with Dennis Conrad), in Humboldt County, CA, was an example of how one tribe is not only giving back to their community but to the world by their aggressive green initiatives. Recognized by the U.S. Department of Energy, they have dramatically changed how they do business by changing from plastics to paper, switching from fossil fuels and conventional energy to biodiesel and renewables, investing in energy efficiency upgrades, recycling, and many other initiatives. According to a quote on their website by Jana Ganion, Energy Director for the Tribe, “When the Tribe started working on climate issues, it had a primary goal of powering the Rancheria with renewable resources. With this project, we are over halfway there… the tribe makes no secret of its technological advancement and openly shares findings with the world, inspiring and aiding the human species in their efforts to improve society and protect the planet.”
“Submissions like Blue Lake’s are just one example of the extraordinary efforts of tribal governments within their communities,” shared Dennis Conrad, President and Chief Strategist of Raving Consulting Company, organizer of the event. “We sincerely hope that the publicity around this awards program will educate the public at large about the many good works that are happening in Indian Country as well as inspire other organizations.”
Organizations from across the country participated in this inaugural contest: 7 Clans First Council Casino (shown right), Harrah’s Resort Southern California, Black Oak Casino Resort, Blue Lake Casino & Hotel, Chicken Ranch Casino, Coeur d’Alene Casino/Resort, Colusa Casino Resort, Creek Nation Casino – Checotah, FireKeepers Casino Hotel, Meskwaki Bingo Casino Hotel, Northern Quest Resort & Casino, Osage Casino, Prairie Band Casino & Resort, River Spirit Casino Tulsa, Sycuan Casino and Twin Pine Casino & Hotel.
One of three judges, Pam Shaw, COO, Gaming & Entertainment, Kaw Nation SouthWind Casinos shared “ Participating as a judge for the Spirit of Giving awards confirmed what I already knew – not only has Indian Gaming given Tribes the opportunity to do great things for its own members, but we are doing great things for the communities we are a part of. I am so proud to be part of an industry that truly displays the Spirit of Giving. Not because we have to, but because it’s the right thing to do.”
At the Awards Luncheon, during Raving’s 18th Indian Gaming National Marketing Conference, the following winners were presented with a handmade piece of hand-crafted pottery created by Mary Aragon, Acoma Pueblo, New Mexico:
1st Place – Blue Lake Casino & Hotel, Climate Action Champions
2nd Place – Blue Lake Casino & Hotel, Bikes in Blue Lake
3rd Place – Sycuan Casino, Sycuan Casino and Susan G. Komen San Diego 2015
1st Place – Black Oak Casino Resort, Meals on Wheels
2nd Place – Black Oak Casino Resort, Community Grab Cash
3rd Place – 7 Clans First Council Casino, Autographed Guitar Auctions
1st Place – FireKeepers Casino Hotel, Team Member Rally
2nd Place – Northern Quest Resort & Casino, Northern Quest Resort & Casino Kalispel Hospitality Program
3rd Place – 7 Clans First Council Casino, Veterans Day Appreciation
This event is one of many fundraisers that the organizer, Raving Consulting, does throughout the year for the Notah Begay III Foundation (NB3F), which does critical work in addressing obesity and type 2 diabetes in Native American youth.
All proceeds of the $100 entry fees went directly to NB3F. Raving presented a check for $7,500 to Justin Kii Huenemann, Executive Director, representing the entries to the Spirit of Giving program as well as a per conference attendee contribution on behalf of the attendees of Raving’s Indian Gaming National Marketing Conference.
For more information about entering the 2017 Tribal Spirit of Giving Awards: Recognizing Organizations That Give Back to Their Communities, Employees and Customers, please contact Christine Faria, VP of Marketing at 775-329-7864 or by email at email@example.com. To view this year’s entries, please visit www.ravingconsulting.com/indian-gaming.