Raving Strikes Partnership with CSG Direct


Reno, Nevada – Raving joined forces with CSG Direct, a 100% woman-owned small business specializing in direct mail, digital printing and triggered automation, in Raving’s hometown of Reno, NV. Don’t underestimate the reach of companies from the Biggest Little City! CSG has worked with over 83 casinos across 10 US states, as well as 32 online casinos, mailing to over 80 countries worldwide. Raving has partnered

Lorrie Hellekson, Raving Partner, Direct Mail and Digital Printing and CEO, CSG Direct

with over 137 Tribal Nations and enterprises and 65 Commercial properties in the U.S. and worldwide including Canada, Switzerland, Singapore, and the Philippines.

Impressive credentials aside, what links these two companies is that they are easy to do business with and share the same customer-centric philosophy. All customers, no matter the size of their operations, get a hands-on approach from the top-down. CSG Direct’s CEO, Lorrie Hellekson, summed it up with, “We don’t try to fit our customers into specific programs just because it’s easier for us. We work to get to know our clients more than other companies do, to determine what will work best for them to get them the response they need.  Each client is different, and we set our business model to be flexible.”

Raving works hand in hand with CSG when a Raving casino client is struggling with creating a cohesive and effective direct mail or email program. Many times their postal costs are sky-rocketing as their lists are not clean or targeted. Or they haven’t developed a triggered email program to augment their direct mail.  Depending on the scope of work needed by a casino marketing department, Raving will jointly work with CSG, adding their marketing and analytics capabilities to CSG’s direct mail and email expertise. The end result? Clients build a strategic direct mail program that targets the right customers at the right time, and they see vastly improved response rates and lower mail costs.

“Bringing Lorrie and her team on as a Strategic Partner was an easy decision. As a matter of fact, while I was working at the property level, CSG was my direct mail vendor of choice. They went above and beyond, even helping one of my properties launch a new direct mail and email program from the ground up. For busy marketing directors, working with CSG is like expanding your in-house team. They are that easy to work with and they sincerely care about their clients. Through this partnership, we can make sure that all of our customers have the best resource and go through a seamless process,” shared Deana Scott, CEO, Raving.

CSG Direct joins several specialized partners and consultants that Raving works with to offer their gaming and hospitality clients a complete range of support services. They also produce numerous educational conferences and publications including Raving’s long-running National Indian Gaming Analytics and Marketing Conference. The company partners with casinos and gaming companies worldwide to strategically improve overall operations and profitability. To subscribe to Raving’s full suite of complimentary publications, email [email protected]


About Raving

Raving is the most experienced full-service resource for the gaming & hospitality industry. Raving produces numerous educational conferences and publications including Raving’s Indian Gaming National Marketing Conference and the Raving Strategic Solutions Magazine. The company partners with casinos and gaming companies worldwide to strategically improve overall operations and profitability.  Go to www.ravingconsulting.com to find out more.

# # #

If you would like more information about this topic or Raving in general, please contact Christine Faria at 775.329.7864 or email at [email protected].

View this press release as a PDF: RavingStrikesPartnershipWithCSGDirect

Leave a Reply