Photos from the 2017 Host Development and Casino Marketing & Technology Conferences

What happens at a Raving Conference in Vegas, doesn't stay in Vegas! We have photos to share from Raving's Host Development Conference along with the Casino Marketing & Technology Conference, July 17-20, Bally's Las Vegas. If you attended any Raving sessions and are looking for a copy of the presentations, please contact [email protected] And if you spot yourself in any of these photos, feel free to share with your friends and network.

Raving's Host Development Conference

July 17 - 18, 2017
Bally's Las Vegas, Las Vegas, NV
Register By June 30 and save!


Who should attend? If you are a senior host and player development specialist, General Manager, Player Development Senior Executive, or Marketing Director, you want to attend this program that will focus on developing and segmenting qualified sales leads from your database and much more!
Why go? The Conference Agenda features building block sessions – great for new PD team members or as a starting point for taking an integrated look at your PD program - and advanced, specialized sessions that deal with the various aspects of running an effective PD department that boosts your bottom line.
Who's presenting? A handpicked group of industry specialists who understand the issues facing casino hosts, PD managers, marketing teams and senior executives. See the full roster below.
Got any specials? Yes! Everyone can take advantage of the early bird discounts if you sign-up before June 30. Raving clients, be sure to contact Amy Hergenrother before you register for an additional discount!

Conference at a Glance:


12:30 p.m. - 1:30 p.m.
Welcome and Strategic Overview: The Top 10 Strategic Challenges in a Rapidly Changing Player Development Landscape

1:30 p.m. - 2:30 p.m.
Overview of a Modern Player Development Function in a Highly Competitive Gaming Industry

2:45 p.m. - 3:30 p.m.
Cutting Up The Pie: Intelligent Player Development Design in the 21st Century

3:30 p.m. - 4:15 p.m.
Compensation Strategies for Rewarding PD Executives

4:30 p.m. - 5:30 p.m.
Success Stories In Player Development: The PD Operators Roundtable

6:00 p.m. - 10:00 p.m.
Player Development Tour – Planet Hollywood Hotel and Casino (OPTIONAL)


8:30 a.m. - 9:15 a.m.
The Top 10 Issues Hosts Tell Us They Have and What You Can Do About Them

9:15 a.m. - 10:00 a.m.
Slicing and Dicing Your Database for Potential Hosted Players

10:15 a.m. - 11:00 a.m.
Hunting for Real Players - Developing Those Qualified Database Sales Leads

11:15 a.m. - 12:00 p.m.
The Crazy Intersection of Direct Mail, Free Play and the Host World

12:00 p.m. - 12:30 p.m.
How to Develop the “Newbie Host”

12:30 p.m. - 1:45 p.m.
Keynote Luncheon - PD and The Problem Gambler

2:00 p.m. - 2:45 p.m.
“Frenemies”: Partnering With Competitors (Egads!) To Drive More VIP Business For Your Casino Property

3:00 p.m. - 3:45 p.m.
Managing PD Metrics

4:00 p.m. - 5:00 p.m.
Managing Your Book of Business: A 6 Month Plan


Casino Marketing & Technology Conference

July 18 - 20, 2017
Bally's Las Vegas, Las Vegas, NV
Register By June 30 and save!


International marketing conference with conference sessions and exhibit hall. Featuring the Lifetime Achievement Award. Visit Raving on the tradeshow floor - booth #306. Raving clients contact Amy Hergenrother for your discount prior to registering.

Conference at a Glance:


8:30 am – 9:15 am
Opening Keynote: Digital Marketing Technology: An ROI Perspective

9:45 am – 10:45 am Concurrent Sessions
Marketing: Beyond Player Development: Turning ALL of Your Casino Employees Into Revenue-Driving Salespeople
Technology: Behavioral Analytics: The Path to Personalization

11:15 am – 12:00 pm Concurrent Sessions
Marketing: Is Player Loyalty Overrated?
Technology: Rules of the Road for Vendors and Clients

12:00 pm – 1:30 pm
2017 Casino Marketing Lifetime Achievement Award Luncheon

1:30 pm - 2:30 pm
The Raving Interview: Kathleen McLaughlin, Head of Marketing, Novomatic Americas

3:00 pm – 3:45 pm Concurrent Sessions
Marketing: Right-Brain Marketing: Build Meaningful Connections With Passion and Personality
Technology: Advanced Email Strategies and Tactics for Casino Properties

4:15 pm – 5:00 pm Concurrent Sessions
Marketing: Operationalizing Your Brand Promise
Technology: Social Media: That Was Then. Now What?


8:30 am – 9:45 am
The 2017 Romero Awards Breakfast: Recognizing Excellence in Casino Marketing

9:45 am – 10:45 am Concurrent Sessions
Marketing: Reboot Your Tiered Program: It’s Tired, It’s Complicated, and the Customer Doesn’t Care
Technology: Taking Your Casino Brand Mobile & Gamifying Offers

11:15 am – 12:15 pm
Slot Marketing Roundtable

1:45 pm – 2:30 pm
Afternoon Keynote: Marketing to the Future at the Downtown Grand

2:45 pm – 3:30 pm Concurrent Sessions
Marketing: Internal Marketing: Step Away From The Cookie Cutter
Technology: New Customer-Facing Technologies: A Regulatory Update

3:45 pm – 4:30 pm Concurrent Sessions
Marketing: The Romero Award Winners 2017 Roundtable
Technology: Navigating the CRM Software Maze

Meet Our Partners at the Raving Booth #306:

Toby O'Brien, Senior Raving Partner and President, Toby Talks Marketing

Kell Houston, Senior Raving Partner, Gaming Entertainment

Nicole Barker, Senior Raving Partner, Database & Loyalty Marketing

Kevin Parker, Raving Partner, Casino Operations and Technology

Andrea McCurry, Raving Partner, Casino Operations and Technology

Deb Hilgeman Ph.D., Senior Raving Partner, Marketing Research

Steve Browne, President, Raving Service

Kevin Huddleston, CPA, CGMA, CFF, Strategic Raving Partner, Accounting and Auditing, and Partner, Finley & Cook

Give us a call (775) 329-7864 or email [email protected] to set-up a meeting before the conference!

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