About Raving

What Makes Us Unique?

Who we are. Raving is a Native-owned, women-managed company. For the last two decades, Raving has partnered with over 152 Tribal Nations and enterprises and 71 Commercial properties along with First Nations throughout Canada and Asia. Our commitment to Indian Country creates the foundation of our Raving philosophy to enrich the lives of those we serve.

Raving speaks gaming. From years on the casino floor, we understand all aspects of your gaming and resort operation and the challenges and sticky situations gaming executives face. We pride ourselves on building custom programs tailored to your needs, utilizing evidence-based methodologies to identify the root cause and create lasting solutions.

By operators for operators. Our team of over 20 strategic partners, all experienced gaming and hospitality professionals, support Tribal organizations and commercial casinos worldwide in strategically improving their overall operations. This expertise includes all forms of professional services in research, analytics, Tribal member development, F&B, compliance, HR, executive leadership, player loyalty, security & surveillance, employee training and finance. Our strength comes from the rich background and experience of our team who all have been gaming operators.

We share your passion for the industry. We deeply care about developing your team members, be it talented Tribal members or committed employees, to strengthen your organization and community for future generations. Through our propriety, customized 360 programs, team members are empowered to carry out lasting change.

Justin Shank Raving Partner Social Media Marketing

A voice and resource for the industry.

Our Tribal Gaming & Hospitality Magazine is distributed to targeted, loyal subscribers and read online by thousands. The TG&H advisory board is comprised of gaming, organizational and hospitality leaders. We’ve been an active associate member of the National Indian Gaming Association since 2002, as well as OIGA, WIGA, AIGA and CNIGA.

Looking to the future.

As thought leaders for gaming and hospitality, Raving shares our wealth of experience through our Raving NEXT: Indian Gaming Strategic Operations & Leadership Conference, Casino Marketing & Technology Conference and Host Player Development Conference. We offer insights, news and video interviews through our quarterly magazine, Tribal Gaming & Hospitality, and weekly newsletters, in addition to numerous bench-marking surveys, roundtable discussions, webinars, plus presenting and participating at the Indian Gaming Tradeshow & Expo (NIGA), Global Gaming Expo (G2E) and other industry events.

The power of shared knowledge.

Having trained and worked with thousands of casino team members – from senior management to frontline staff – we believe in the importance of ongoing education. Through our strategic alliance with University of Phoenix, training programs and conference participants can earn college elective credits. We are also proud to be a Lean Six Sigma trained organization.

Raving Ownership — Meet Deana and Brady Scott

Raving was incorporated in 1998 and quickly established itself as the leader in results-driven strategic marketing and guest service training. Our CEO, Deana Scott, along with her husband Brady Scott, an enrolled Coquille Tribal member, purchased Raving from gaming industry veteran and company founder, Dennis Conrad, on October 1, 2017.

Deana’s relationship with Raving began nearly twenty years ago as a repeat client, eventually joining the team as a consultant, prior to purchasing the company. With her vast marketing and operations background in the casino industry, Deana has expanded Raving’s reach and expertise to assist casinos in today’s ultra-competitive and technology-driven environment.

Dennis Conrad, President Emeritus of Raving

Dennis Conrad handed over the reins to the Scotts, after 20 years of building Raving’s trusted team of talented, dedicated and experienced professionals. Dennis is known in the industry for understanding what motivates the gaming customer and his passion for education and gaming.

Dennis has over four decades of experience in the gaming industry, having held a number of senior level positions in the past at Harrah’s Entertainment Inc. and Circus Circus Enterprises/Mandalay Resort Group.

He’s the author of “Conrad’s Corners: Observations on Casinos, Marketing and Life” (2004) and “Conrad on Casino Marketing” (2009), as well as a longtime marketing columnist for Casino Journal and he received Casino Journal’s Marketing Lifetime Achievement Award in 2015.


Tribal Gaming Experience & Native American Preference

As an active Associate Member of the National Indian Gaming Association since 2002, we’ve conducted workshops annually on their behalf. Raving and its partners are also active supporters and requested speakers of the many regional Indian Gaming tradeshows, including National Native American Human Resources Association (NNHARA), Oklahoma Indian Gaming Association (OIGA), Washington Indian Gaming Association (WIGA) and Northeastern Oklahoma Indigo Sky Expo (NOISE).

We believe in the spirit of giving and the importance of creating a positive impact on future generations. Through our partnership with the Notah Begay III Foundation, we are committed to using our relationships in gaming to raise funds and awareness for their critically important work ensuring Native children achieve their full potential by advancing cultures of Native American community health.