NEW 90-MINUTE LIVE WEBINAR
How to Effectively and Efficiently Increase Revenue from Mid-Level Players Using the Phone
Presented by Daniel Wood, Raving Partner, Phone-Based Marketing Solutions and VP of Business Development at Engagex
Thursday, January 25, 2018
1 p.m. Eastern Time (10 a.m. Pacific Time)
Register By January 23, 2018
What’s the value of an effective and efficient outbound call program?
Personal contact produces a higher response rate than direct mail, which is why it makes financial sense to assign hosts to create relationships with high value clients.
But what about your mid-level clients? Do you have an opportunity to efficiently drive more revenue from these clients?
This webinar will give you the expert insight to create an effective outbound call program or to evaluate and improve your existing program.
Does an outbound call program make financial sense for my casino?
You probably have a segment of players that fall below the hosted status but just above one of your lower segment of players. Most likely ranging between $75 and $400 ADT and which account for 30-40% of your players. They are mid-level players, have monthly offers but despite the sheer number of players in this segment, their individual worth isn’t high enough to make it worth it to host them.
Unfortunately, emails get deleted, and direct mail pieces get forgotten, even when guests are intrigued by the offer.
This webinar will show you how to effectively and efficiently create a “Semi-Hosted” team of outbound callers.
You can connect with each player in a personalized, semi-hosted fashion with a simple outbound call. You can identify and train current employees to call players in your middle segment to follow-up on the mailers or emails you’ve already sent out or give details about your current promotion. These calls create a personal touch, while spending a fraction of the time and money vs the traditional hosting.
For full details on this webinar, please visit CDC Gaming Seminars.