Raving’s Solutions Magazine April 2018 Issue

Your New Raving Strategic Solutions Magazine has arrived!

Check out what's inside!

DOWNLOAD/PRINT THE PDF

Will you be attending NIGA? Pick up your free copy of the magazine at our booth (#927) and join us at the fourth annual Native Strong Comedy Slam on April 19 - learn more about this fundraising event on page 20.

From your favorite columnists:
 

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Using Gamification to Actively Engage Employees and Increase Profitability

USING GAMIFICATION TO ACTIVELY ENGAGE EMPLOYEES AND INCREASE PROFITABILITY

By Jerry Epstein, Raving Partner and CEO, Engaged Nation

Have you ever passed a team member doing their job and was not completely satisfied with their performance? In these moments, many of us might think how nice it would be to have the time to tutor our team members on a regular basis. Yet with so much on our plates, there is barely time to get everything done – let alone teach others about our culture, customer service, compliance and even what is happening on our floor so that our team members can be of greater value to our guests.

We all know the consequences we face with a single negative interaction between a frontline team member and a guest. These instances occur more frequently than we care to admit. And we know they can cause major ramifications to our P&L, so creating deeper levels of engaging education across your entire team becomes a critical mission.

Welcome to one of the more prevalent challenges we all face on a daily basis. Don’t worry, you’re not alone. And yes, there is a solution.

Let’s take a look at this national crisis ...

According to the 2017 Gallop “State of the American Workplace,” only 33% of Americans are engaged at work, while a staggering 51% are not. Even worse, 16% of workers are actively disengaged, which means that these employees are actually undermining organizations from within.

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Why do I know more about your product than your employee?

WHY DO I KNOW MORE ABOUT YOUR CASINO THAN YOU DO?

By Deana Scott, Raving CEO

We now live in an age where our customers are more educated about our product than ever before. According to a recent study conducted by Forbes, 82% of consumers do research online before they ever venture into a retail establishment to make a purchasing decision. Additionally, a study by GE Capital Retail Bank found consumers are spending an average of 79 days gathering information before purchasing a major item.

What happens after the research when the customer arrives? Let me give you an example.

Recently I spent hours researching online for a new running shoe. Once I determined the shoe I wanted, I made a special trip to visit the store that carried the brand. I was sold on the customized sizing process that included measuring stride, width, etc. Now, this might sound excessive, but for me, finding the right shoe meant the ability to run or not. My experience was fabulous from the moment I walked into the store. The on-property experience exceeded the expectations I had created before arriving. The welcome, the personalization, the purchase and the warm departure all met my expectation.

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Raving’s Solutions Magazine January 2018 Issue

Your New Raving Strategic Solutions Magazine has arrived!

Check out what's inside!

DOWNLOAD/PRINT THE PDF

Are you joining the Raving team at the end of the month in Durant, OK for the 20th National Indian Gaming Analytics & Marketing Conference? Be sure to pick up your free copy of the magazine at registration! 

From your favorite columnists:
 

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How Non-Engaged Employees Affect Your Bottom Line

ARE YOUR NON-ENGAGED EMPLOYEES SABOTAGING YOUR ORGANIZATION?

By Deana Scott, Raving CEO

My son graduated from college this year and recently landed his first “adult” job. It was amazing to watch him enter this next stage of his life. (And yes, paying the last tuition bill did provide a greater reason to rejoice!) I observed his anticipation of his first day. He shared his excitement of seeing his first workspace, his office computer, He told me about his first meeting and his new hire training. And then I began to wonder when this “honeymoon period” would wear off. You know what I mean, right? It’s that span of time where possibilities and expectations of changing the world and making a positive impact are endless. Having hired hundreds of employees over the years, I can tell when a new hire has moved from the “honeymoon period” to the “reality stage.” At first, everything is new, and they are eager to engage, and then it happens, not showing up as early, asking fewer questions, boredom, and complaining about the free lunch in the EDR.

According to a recent Gallup State of the Workplace Survey, only 33% of employees are engaged at work, which means 67% of our employees are checked out. According to Gallup, “Employee engagement is the outcome of actively engaging employees through a strategy that drives improvement.” The difference between an engaged employee and a non-engaged employee is huge. Engaged employees are proactive and looking for ways to improve the guest experience or innovate. A non-engaged employee is disengaged and is actively sabotaging the organization.

This issue becomes even more complex as many regions are facing record low unemployment rates making it even more difficult to hire people with experience.

The question is, does this problem lie with the employee or the culture of the organization?

I realize it is easier to blame the issue on the employee by saying things like, “We can’t get good employees in this area,” “Nobody stays because we don’t pay enough,” “The workforce today is lazy,” and so on. I believe it is this attitude that is responsible for the lack of engagement. If we instantly find a way to justify the situation it will never be completely resolved. These excuses are ways to justify the lack of performance and prevent us from truly creating a strategic plan to improve the culture of the organization. Yes, a strategic plan. Labor is our highest controllable expense, and more importantly, these are the people who are responsible for direct communication with our guests and ultimately creating our brand experience.

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Our Raving Partners Invite You To Durant!

Hard to believe, but these are not paid actors. These are our Raving Partners inviting you to our January Conference!

 

Raving’s 20th National Indian Gaming Analytics & Marketing Conference
Raving NEXT

January 29-31, 2018
Choctaw Casino Resort, Durant, OK
Visit our website www.ravingconference.com

VIEW BROCHURE

REGISTER ONLINE

Yes, our Raving Partner’s had a lot of fun doing this video. That excitement? It’s for real! Heck, it’s our 20th!

We’ve got a new one day program, Raving NEXT; we’ve got topics that are critical to what Tribal casinos are facing today; we’ve got a lot of new folks for you to meet.

Plus, we are committed to more organized interaction between you and your peers as well as designing a more interactive classroom. In addition to our popular small group workshops, we’ve added tools like interactive polling, an attendee engagement website and roundtables. After all, not everyone learns in the same way, and we want you to get the most out of your time with us. 

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I Think We’re Onto Something Here … NB3FIT Week Expands in 2017

In November of 2016, a movement took place. More than 10,000 young people from 110 tribes and Native American communities participated in a group exercise for one hour on one day. This “appeal” was created by NB3F, an organization founded by golf broadcaster and the first Native American four-time winner of the PGA Tour, Notah Begay III. NB3F’s focus is to reverse the epidemic of type 2 diabetes facing children in Indian country and that 50% of Native youth are facing a life of obesity and unfulfilled years fighting health problems. Creating NB3FIT Week during Native American Heritage Month is one of many steps in changing these statistics.

This year, NB3F expanded option to have the event any day during the week of November 5 – 11,  allowing participating organizations scheduling flexibility. According to the organizers, they had several locations that hosted events each day of the week!

According to Justin Kii Huenemann, President and CEO of the Notah Begay III Foundation (NB3 Foundation) early data shows that:

  • 91 Native American communities participated in NB3FIT Week
  • 20 states across the country were represented
  • Over 100 events were scheduled

The stats above don’t include the Kid’s Quest locations that participated. According to Ann Zenor, Senior Creative and New Business Development Strategist, “NB3 Fit Week was celebrated at all Kids Quest locations from Connecticut to California! To support the NB3 initiatives, we asked all center Play Pros to come up with fun games that would keep the children moving! During that week, we kept the kids busy with physical challenges. Activities ranged from pick-up basketball games and obstacle courses in the gym to timed races through our Quest play pieces and sessions of some serious climbing on our rock walls! To incentivize our Native families, children received their play time at Kids Quest for 50% off the hourly rate at all Tribal properties.”

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Onboarding the Lumpys

HOW YOU ONBOARD YOUR "LUMPYS" WILL DETERMINE THEIR VALUE DOWN THE ROAD

By Steve Browne, President, Raving Service

Yup, you know who they are: those brand new, rookie employees, babes in wonderland …
 
What we in the past in this gaming business used to call “lumpys.”
 
Not only did we call them lumpys, or lumps, but we put them through the rite of passage that we were sure would make them better employees …  at least those who survived.
 
But what a difference a few years makes. In the new gaming world, new employees are to be cherished, welcomed with open arms, and made to feel wonderful for their choice of a gaming career, or even, the choice of accepting employment at OUR company … at OUR property.

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Raving News: Register today for the premiere tribal marketing conference

DON'T WAIT ... REGISTER TODAY!

Raving’s 20th National Indian Gaming Analytics & Marketing Conference
Raving NEXT

January 29-31, 2018
Choctaw Casino Resort, Durant, OK
Visit our website www.ravingconference.com

VIEW BROCHURE

REGISTER ONLINE

This January marks the twentieth anniversary of Raving’s signature National Indian Gaming Analytics and Marketing Conference. It also signifies a change of guard: the company is now a tribally owned business. Raving’s CEO, Deana Scott, along with her husband Brady Scott, an enrolled Coquille Tribal member, purchased the firm from gaming industry veteran Dennis Conrad. We want to thank you for your support and help us bring in the next two decades.

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Press Release – Northern Nevada’s Involvement in NB3FIT Week 2017

PRESS RELEASE – November 2017

 

Battling an Epidemic: Northern Nevada’s Involvement in NB3Fit Week, a National Health Initiative

 

Reno, NV – Native American Indian communities are facing an epidemic.  One out of two Native children born since 2000 will develop type 2 diabetes and 81% of Native adults are overweight or obese and 45% of 2-5 year olds are overweight. NB3Fit Week, November 5-11, 2017, is a national movement which moves this issue to the forefront, bringing together thousands of Native American youth across the country in physical activity as well as promoting drinking clean water and eating healthy foods.

A “movement” created

In November of 2016, the inaugural event, more than 10,000 young people from 110 tribes and Native American communities participated in a group exercise for one hour on one day. The “movement” was created by NB3F, an organization founded by golf broadcaster and the first Native American four-time winner of the PGA Tour, Notah Begay III.  Local Pyramid Lake Paiute Tribe had over 50 kids show up for their 90-minute cross-training event. Tribal organizations across the county held walks and hikes to Native field games and obstacle courses. This year, NB3F changed the event from a day to a week, allowing participating organizations scheduling flexibility. Several tribes across the country have already registered their event for 2017, including, for the first time, the University of Nevada Reno, Native American Alumni Chapter.

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