Raving’s Solutions Magazine July 2018 Issue

Your New Raving Strategic Solutions Magazine has arrived!

Check out what's inside!


Will you be attending the Casino Marketing & Technology Conference next week? Pick up your free copy of the magazine at our booth (#105).

From your favorite columnists:

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Raving’s NEW Host Development Conference

July 16 - 17, 2018
Caesars Palace, Las Vegas, NV
Register By June 29 and save!


You’re  invited to our NEW Host Development Conference this July 16-17 at Caesars Palace, Las Vegas. Don't forget you can keep more money in your training budget by registering by June 29 for both the Host Conference as well as the Casino Marketing & Technology Conference.

If you haven’t attended the Host Development Conference, we develop it every year for the team at BNP Media/Casino Journal; it’s been an industry mainstay for several years. This year we’ve revamped and expanded the entire program!

1. First, you’ll see that the conference starts in the morning with a bootcamp, for those who are new to the industry or the role of host, need a refresher, or thinking of building or remodeling their host department. This new two-hour session focuses on the basics of analysis and reports, the primary role of a host in a sales-focused player development model, basic sales technique and more. If you are just starting a host department, you'll get some proven tactics on what you must include for success.

2. Second, we will be sending out a survey to all Host Conference registrants prior to the event to gather information on what’s top of mind for you and throughout the conference we’ll make sure that we’re addressing those hot buttons and making each session relevant to your learning. All of the sessions this year are either new or revamped, featuring topics from technology and sales to ethics and data. View full agenda

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Raving’s Table Games Audit and Review

We know you are losing money in the pit … let’s fix it

We’ve all heard it, “table games are coming back!” Yet, reinvestment has been slow – if not reluctant in most jurisdictions – as most casinos are still LOSING money in the pit. And that resurgence? Not exactly as hoped for. If there’s such interest, then what’s the deal?

To find the answer takes an incredible amount of time. We understand that most table games directors don’t have the extra hours to dedicate to the type of analysis needed, so we’re here to take this burden off of you.

Just how do we grow our table games product, attract new players, integrate new technology and market to new and existing players more effectively while we’re still struggling to increase revenue and decrease costs?
There is a solution – a seriously deep dive into the “guts” of your table games operation.

This is what we can achieve together:

  • Increase revenue up to 10% of table games performance
  • Achieve up to a 20% savings on the cost of running a pit
  • Create a sustainable, operational, training and marketing model

How does it work? It starts with a Table Games Audit and Review headed by Raving Partner, Kevin Parker. Kevin has transformed pits from as small as four tables to over 90, and managed a team of over 300 dealers. He’s one of those rare table games guys that has extensive operational experience (he’s been in your shoes), and has wide-ranging experience in optimization, technology, training and development. (Yup, he dreams about this stuff at night.) Experience plus 21st century knowhow.

Kevin will perform a detailed review and answer these questions about your pit:

  • Are your games underperforming and why?
  • How do you optimize payroll in the pit? What is impeding your staffing needs?
  • Are you managing your inventory with enough layouts and are you changing the layouts enough?
  • What side bets work best for your property and how can you use them to market your table games and drive additional revenue?
  • Are your team members providing the best guest service?
  • How does your pit compare to your competitors?
  • How do you protect against advantage play? Are your security and surveillance procedures aligned with your game protection?

Kevin will come up with a list of recommendations to get you to your goal or help you solve your problem.

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Will we see you at NIGA?

We look forward to seeing you next week at NIGA!

Please stop by the Raving booth #927!
Say "hi" to our team and our Raving Partners that will be hanging out with us. Need an exhibit floor pass? Get your free tradeshow floor badge here.

Also visit with our Partners:

Finley & Cook - booth #929
Engaged Nation - booth #250

Mark your calendars for these Raving sessions:

Big Data & Marketing: How The Information Revolution Changed Marketing Forever
Tuesday, April 17, 2:15 PM - 3:00 PM
Presenters: Doug Parker, Raving Partner, Compliance Supervisor, Finley & Cook, Heidi Hamers, Corporate Vice President of Marketing, Mille Lacs Corporate Ventures, Robert Bohn, Director of CRM | Marketing, Chumash Casino Resort, Stuart Kerr, Senior Data Scientist, Pechanga Resort and Casino, Deana Scott, Raving CEO View Session →

Regulating the Relationship: Gaming Commissions and Casino Operation 
Wednesday, April 18, 10:15 AM - 11:15 AM
Presenters: Raving Partners Pam Reynolds, Senior Manager, Finley & Cook, PLLC and Rachel Loudon, Compliance Manager, Finley & Cook, PLLC View Session →

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Raving’s Solutions Magazine April 2018 Issue

Your New Raving Strategic Solutions Magazine has arrived!

Check out what's inside!


Will you be attending NIGA? Pick up your free copy of the magazine at our booth (#927) and join us at the fourth annual Native Strong Comedy Slam on April 19 - learn more about this fundraising event on page 20.

From your favorite columnists:

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Tribal Spirit of Giving Celebration 2018

 Highlights from the National Indian Gaming Analytics & Marketing Conference

Looking back to when most Baby Boomers and older generations entered the workforce, using corporate philanthropy as a basis to work for a company was a non-factor. This was also the case when it came to buying a company’s products or services.

Indeed, until fairly recently, many companies agreed with economist Milton Friedman who wrote, “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits.”

Enter into the 21st century, and there’s a new standard. An organization’s focus on environmental and community social wellbeing does play a factor in their bottom line. Many of these companies weave their altruistic stories into their overall marketing strategies, with philanthropy buying goodwill from consumers and employees.

With that being said, tribes have a history of uncommon generosity and support to non-native and native communities. For Native American organizations, “giving back” and “sharing of wealth” are not a corporate trends, but a part of their cultural heritage.

Unfortunately, tribal gaming organizations are seldom recognized for the millions of dollars and hundreds of life-changing programs that they endow every year, for reasons ranging from a desire to give quietly to good works being overshadowed by ongoing anti-Indian gaming sentiment.

The Tribal Spirit of Giving

To share the many untold stories of positive relationships between tribal entities and the regions in which they operate, gaming and hospitality firm Raving created the Tribal Spirit of Giving recognition program in 2015. This program’s purpose was to raise awareness and recognize the acts of giving

 by tribal communities.

Since its inception, the Tribal Spirit of Giving has honored over 50 generous acts of giving by Native communities across the nation. Tribal casinos are asked to “share their stories” and are celebrated annually at a special celebration luncheon during Raving’s National Indian Gaming Analytics and Marketing Conference. This luncheon, which was sponsored by VGT – An Aristocrat Company, was held on January 31, 2018, at Choctaw Casino Durant, Okla. While several of last year’s entries benefited national organizations, this year’s submissions were focused on local programs which included rebuilding a community baseball park, supplying a food bank, providing supplies for local school children and raising money for a community’s Boys and Girls club. Real people. Real causes. Real impact.

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You’re Invited to the 2018 Native Strong Comedy Slam Benefiting the Notah Begay III Foundation

Thursday, April 19, 2018
The Smith Center Las Vegas, NV
6:30 pm – 9:00 pm Cocktail Reception
9:00 pm Comedy Slam

Sponsorship Opportunities

Reserve Your Table Today

Dear Ravers,

We know there are a lot of activities during NIGA, but here’s one you can’t miss. This event has developed into “the event to attend” during NIGA to network with the right folks in a beautiful setting and laugh so hard that your stomach hurts the next day, all while supporting a very important cause.
It’s the 4th annual Native Strong Comedy Slam on Thursday night, April 19 at 9:00 pm, at the stunning Smith Center in Las Vegas.

Join us for three extremely funny Native American comics, Ernie Tsosie, headliner Howie Miller and our long-time event host Larry Omaha. This evening of laughs benefits the Notah Begay III Foundation and its critically important work addressing the health and fitness of Native American youth. We’re thrilled that this event is an official event during the Indian Gaming Tradeshow and Exposition and is once again endorsed by Chairman Ernie Stevens, Jr. and the National Indian Gaming Association.

We can’t be more delighted to be hosting this event at the nationally-renowned Smith Center. Attendees and sponsors can choose from a variety of seating options with tables on the floor and on the balcony, perfect for your groups of four, six or eight, as well as individual tickets. Please view the layout and packages here.

Your evening begins at 6:30 pm for cocktails on the outdoor courtyard. Enjoy conversations with the comics and over 200 of Tribal gaming’s industry leaders and supporters. The show begins at 9:00 pm inside the Myron’s Cabaret Jazz room.

The best part of the night? Well, besides the gorgeous venue, the gut-busting laughter, the premiere networking with key leaders in our industry … it’s a wonderful evening for an excellent cause: keeping Native American youth healthy through the efforts of the Notah Begay III Foundation.

We have sold out every year … so make sure to reserve your seat today by going to our Comedy Slam website.

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Raving’s Solutions Magazine January 2018 Issue

Your New Raving Strategic Solutions Magazine has arrived!

Check out what's inside!


Are you joining the Raving team at the end of the month in Durant, OK for the 20th National Indian Gaming Analytics & Marketing Conference? Be sure to pick up your free copy of the magazine at registration! 

From your favorite columnists:

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Our Raving Partners Invite You To Durant!

Hard to believe, but these are not paid actors. These are our Raving Partners inviting you to our January Conference!


Raving’s 20th National Indian Gaming Analytics & Marketing Conference
Raving NEXT

January 29-31, 2018
Choctaw Casino Resort, Durant, OK
Visit our website www.ravingconference.com



Yes, our Raving Partner’s had a lot of fun doing this video. That excitement? It’s for real! Heck, it’s our 20th!

We’ve got a new one day program, Raving NEXT; we’ve got topics that are critical to what Tribal casinos are facing today; we’ve got a lot of new folks for you to meet.

Plus, we are committed to more organized interaction between you and your peers as well as designing a more interactive classroom. In addition to our popular small group workshops, we’ve added tools like interactive polling, an attendee engagement website and roundtables. After all, not everyone learns in the same way, and we want you to get the most out of your time with us. 

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I Think We’re Onto Something Here … NB3FIT Week Expands in 2017

In November of 2016, a movement took place. More than 10,000 young people from 110 tribes and Native American communities participated in a group exercise for one hour on one day. This “appeal” was created by NB3F, an organization founded by golf broadcaster and the first Native American four-time winner of the PGA Tour, Notah Begay III. NB3F’s focus is to reverse the epidemic of type 2 diabetes facing children in Indian country and that 50% of Native youth are facing a life of obesity and unfulfilled years fighting health problems. Creating NB3FIT Week during Native American Heritage Month is one of many steps in changing these statistics.

This year, NB3F expanded option to have the event any day during the week of November 5 – 11,  allowing participating organizations scheduling flexibility. According to the organizers, they had several locations that hosted events each day of the week!

According to Justin Kii Huenemann, President and CEO of the Notah Begay III Foundation (NB3 Foundation) early data shows that:

  • 91 Native American communities participated in NB3FIT Week
  • 20 states across the country were represented
  • Over 100 events were scheduled

The stats above don’t include the Kid’s Quest locations that participated. According to Ann Zenor, Senior Creative and New Business Development Strategist, “NB3 Fit Week was celebrated at all Kids Quest locations from Connecticut to California! To support the NB3 initiatives, we asked all center Play Pros to come up with fun games that would keep the children moving! During that week, we kept the kids busy with physical challenges. Activities ranged from pick-up basketball games and obstacle courses in the gym to timed races through our Quest play pieces and sessions of some serious climbing on our rock walls! To incentivize our Native families, children received their play time at Kids Quest for 50% off the hourly rate at all Tribal properties.”

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