Publications and Newsletters for the Casino Industry and Gaming Executives
Casino marketing, marketing strategy, database analysis, guest service, direct marketing, host and player development sales skills and training, leadership, you name it, we cover it in our publications. We have several free online subscriptions, archived articles along with manuals and books. Just email us at firstname.lastname@example.org if you don’t find what you are looking for.
Raving’s Strategic Solutions Magazine
Each quarterly issue of the Strategic Solutions Magazine gives high-powered, strategic marketing information It’s a virtual gold mine of information, and the only source of powerful, new casino marketing ideas around. Includes Raving’s signature analysis of casino promotions as well as in-depth features on customer service, casino design, marketing and leadership. Magazine is sent electronically every quarter.
Raving Perspectives Newsletter
Sent to you electronically twice a month, this publication is full of highly entertaining, value-laden, columns on guest service, marketing, gaming insights, motivational stories and more. It’s all here brought to you by your favorite Raving columnists. It’s also the best way to stay on top of Raving Events and New Products.
The Raving Flash! Report
This twice-weekly email report will keep you abreast of current happenings in the gaming world. Each issue contains the best (and sometimes the worst) promotional ideas currently out there.
Conrad on Casino Marketing
by Dennis Conrad
In his long-awaited second book, “Conrad on Casino Marketing,” Raving Consulting Company President and Chief Strategist Dennis Conrad provides powerful, yet often humorous insights into the crazy world of casino marketing. Assembled from his well-read columns in Casino Journal and Native American Casino, this book has it all: detailed analysis of the things that do and don’t work; views on the state of commercial and tribal gaming industries; personal stories and anecdotes that offer valuable lessons; tips, strategies and practices that will make your businesses more profitable and successful; and much, much more!
Gambling And Service
by Steve Browne
This is the complete book on service in the casino industry – in fact, probably the only book on service you’ll ever need! The simple fact is that if you are to provide exemplary service, if you are to exceed your guests’ expectations, then you need gaming solutions, you need the ability to learn from those who have been trying different techniques out on the casino floor. You need a source of information that is gaming tested and casino proven. This is that book!
The Math Of Player Development
by Steve Browne
A must have for anyone involved in player development and customer service at a modern casino. How does the casino make money on gambling? How do they value a player, assign a reinvestment percentage and encourage players to not only remain loyal, but also become a bigger and better customer? Find out the basic mathematical principles that allow us to segment players and offer them benefits commensurate with their worth to us.
Creating A Players Club That Makes Your Guests Smile…And Keeps Your Bottom Line Healthy!
This 100-page manual is the definitive primer for casinos adding a new players club to their marketing mix and for educating club and marketing staff members about using a customer-focused players club to drive gaming revenue and build relationships. It takes the reader through the steps of developing a reinvestment budget, creating member benefits, designing collateral, training club staff, driving membership and building promotions that increase card usage. The manual also details processes for segmenting the club database, developing a targeted direct mail program and creating measurement tools. A players club library in a single volume!
Raving Certified: Casino Promotions That Work!
A step-by-step guide to building, implementing and evaluating complete casino marketing promotions! Features 45 detailed, winning promotions. It includes the creative concept and also the entire DNA of the promotions – structure, pro-forma, execution details and measurement tools. The only casino marketing resource of its kind!
Raving Casino Series Handbooks
The Raving Casino Series is a series of handbooks on the subjects of leadership, service, hosting, hot seat promotions and player development. Compiled from articles written by Raving’s thre senior strategists, these handbooks are designed to provoke strategic thought around the areas of casino management and leadership. As with all Raving material, the focus is uniquely on THE CUSTOMER! A wonderful gift to present to your management team for discussion and study.
How to Raise a Rocket Scientist for Fun and Profit
By Steve Browne
Steve is known industry-wide for his passion and motivation. And if you have heard Steve speak at gaming conferences, you might just know a little part of his story and what keeps Steve’s perspective so positive. How To Raise A Rocket Scientist For Fun and Profit is a creative memoir, a fictional retelling of his daughter Katie’s amazing journey from death… to life… and to the stars beyond.
Want Your Casino Guests To Stay And Play Longer? How To Recreate Your Gaming Spaces Through Pleasure Zones
by David Kranes
“The pit is packed. Strangers cheer each other. Feels like sexual tension, but it’s more than that. It started when I walked through the door … I’m sexy, I’m blessed, I’m lucky tonight. I’m in the right place at the right time.” How do you change a typical casino atmosphere of noise to music … disorientation into comfort … cramped into expansive … anxiety into pleasure? This is a must read collection for any casino executive that is serious about making their gaming space more profitable.
Special Edition Booklets
We’ve gathered our most popular articles and created a special collection on the following topics that are free for you to download:
Successful Casino Promotions – Dennis Conrad, Nicole Barker, Steve Browne
21st Century Gaming Surveillance – Derk Boss
Market Research – Deb Hilgeman
Guest Service for the Gaming Industry – Steve Browne
Data Analysis for a More Profitable Casino – Nicole Barker
Stop the Madness of Free Play – Nicole Barker
Player Development Designed to Drive Revenue – Nicole Barker, Steve Browne, Sean Vestal
More Profitable Promotions, Players Clubs & Casino Marketing – Toby O’Brien