Highlights from the National Indian Gaming Analytics & Marketing Conference
Looking back to when most Baby Boomers and older generations entered the workforce, using corporate philanthropy as a basis to work for a company was a non-factor. This was also the case when it came to buying a company’s products or services.
Indeed, until fairly recently, many companies agreed with economist Milton Friedman who wrote, “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits.”
Enter into the 21st century, and there’s a new standard. An organization’s focus on environmental and community social wellbeing does play a factor in their bottom line. Many of these companies weave their altruistic stories into their overall marketing strategies, with philanthropy buying goodwill from consumers and employees.
With that being said, tribes have a history of uncommon generosity and support to non-native and native communities. For Native American organizations, “giving back” and “sharing of wealth” are not a corporate trends, but a part of their cultural heritage.
Unfortunately, tribal gaming organizations are seldom recognized for the millions of dollars and hundreds of life-changing programs that they endow every year, for reasons ranging from a desire to give quietly to good works being overshadowed by ongoing anti-Indian gaming sentiment.
The Tribal Spirit of Giving
To share the many untold stories of positive relationships between tribal entities and the regions in which they operate, gaming and hospitality firm Raving created the Tribal Spirit of Giving recognition program in 2015. This program’s purpose was to raise awareness and recognize the acts of giving
by tribal communities.
Since its inception, the Tribal Spirit of Giving has honored over 50 generous acts of giving by Native communities across the nation. Tribal casinos are asked to “share their stories” and are celebrated annually at a special celebration luncheon during Raving’s National Indian Gaming Analytics and Marketing Conference. This luncheon, which was sponsored by VGT – An Aristocrat Company, was held on January 31, 2018, at Choctaw Casino Durant, Okla. While several of last year’s entries benefited national organizations, this year’s submissions were focused on local programs which included rebuilding a community baseball park, supplying a food bank, providing supplies for local school children and raising money for a community’s Boys and Girls club. Real people. Real causes. Real impact.